How to Write User Testing Tasks
There is no better time then right now to start improving your eCommerce site. One of the most effective ways to improve your site is with user testing. It is one of the best ways to identify A/B testing ideas and improve your conversion rates. The key to these tests...Product Page Checklist
Turn your product pages into selling machines with little bit of your time and a couple of key things to focus on. Don’t wait another minute. Use this product page checklist to start optimizing your eCommerce product pages today. Improving your product pages is one of...7 online shopping behavior traits of ‘efficiency seekers’ (aka men)
Based off of the research of eConsultancy and my own testing experiences http://econsultancy.com/us/blog/11125-eight-online-shopping-behaviour-traits-of-men Efficiency Seekers tend to have a low patience threshold ES have a much lower tolerance for poorly executed...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
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