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The Ultimate UX Tool List

Over 90 User Experience Tools You Can Use Today to Increase Your Sales

Bad customer experiences result in $83 billion in lost revenue every year.

In addition, 69% of companies say they provide a superior online experience but 51% of customers who left the company said it was due to their bad online experience.

This is a big gap.

This gap explains why many people leave your website without completing their purchase.

So what are you to do?

Smart eCommerce retailers have known this for a while now: Talking with your potential customers is one of the most effective ways to narrow this gap.

UX Tool List

This is a list of tools that I use on a daily basis, as well as others that I’ve read about.

New tools are coming out all the time so it’s my goal to keep this list as up-to-date as possible. Please let me know if you know of any omissions.

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Wireframes & Prototyping

Wireframes are  a visualization tool for showing functions, structure and content of a website, eCommerce website or app. A wireframe doesn’t contain any graphic elements of a site. It is a blueprint of sorts, that will easily explain how visitors will interact with the Web site.

A common next step from wireframes is to create protypes. Putting together a prototype helps you work through the details of a person will interact with your website or app. Using a prototype, you’ll be able to show it to people whether face to face or through a testing tool and collect detailed feedback.


UX Pin

Overview: create simple static wireframes, interactive prototypes and collaborate with team members. Build wireframes within UXPin using their UI libraries.

Price: $19-$49
Type: Prototype & Wireframe


Overview: create simple static wireframes without the built in ability to show interactions (however using other tools you can work around this). Balsamiq has its own UI library. Creating more advanced wireframes is possible however it does take some digging through the support site. http://support.balsamiq.com/customer/portal/articles/1335124#more

Price: $89
Type: Wireframe



Overview: Creating elements of your wireframe couldn’t be easier. all you have to do is draw a rectangle on the canvas and select the stencil type that will be inserted there. you can do that by dragging your mouse across canvas and selecting an option from a  pop-up menu. if you need to edit anything just double-click it.

Price: $12-$99
Type: Wireframe


Overview Sketch 3 has some of the biggest improvements I’ve seen in an application. It’s not only faster, but more stable and it solves a long list of problems that designers have experienced for a decade. With the latest release, you can design more efficiently using Symbols, Text Styles, Exports and of course an improved UI. Everything else works as beautifully as before.

Price: $50
Type: Wireframe



Overview Just upload your designs and add hotspots to transform your static screens into clickable, interactive prototypes complete with gestures, transitions, and animations.

Price: $0 – $100
Type: Prototyping tool

P.O.P. app

Overview POP makes it easy to dive in and start building your app prototype right away. Tons of features to build your prototype the way you want, including import tools, links, and transitions.

Price: $0 – $30
Type: Prototyping tool



Overview Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design… and maybe win a few fans along the way. Choose the Standard edition for prototyping or go Pro to add documentation and collaboration features.

Price: $289 – $589
Type: Wireframing

Paper sketches

Overview Outline is a set of 28 printable sketching and wireframing papers (in PDF) for seven mobile platforms: Android, BlackBerry, iOS (iPad and iPhone), Meego, Symbian, webOS, Windows Phone 7. The set consists of a few combinations, such as actual size, 10 devices fit to a page, and landscape layout.

Price: Free
Type: Wireframing



Overview Appery.io is the most comprehensive rapid application development platform to create mobile and responsive web apps that are easily integrated with enterprise data. With its browser-based, visual IDE, with its integrated backend services, with its options for deploying behind your firewall or in our cloud, and with its industry-leading security, Appery.io is your one-stop shop.

Price: $25 – $180
Type: visual development tools

Framer JS

Overview Framer works with familiar tools, so adding prototyping won’t mess up your process. You can import a design directly from Sketch or Photoshop and bring in revisions seamlessly.

Price: $99
Type: Prototyping tool



Overview Moqups is a nifty HTML5 App used to create wireframes, mockups or UI concepts, prototypes depending on how you like to call them.

Price: $99 – $249
Type: Apps and Website Design



Overview It’s easy to catch issues in your design when you are testing an interactive prototype. Problem is, that usually doesn’t happen until development starts. At that point, it’s too late to fix things.

Price: $20/Month
Type: Prototyping


Overview A website wireframe is a basic visual guide used in interface design to suggest the structure of a website and relationships between its pages. A webpage wireframe is a similar illustration of the layout of fundamental elements in the interface. Typically, wireframes are completed before any artwork is developed.

Price: $14 – $54/month
Type: Wireframe



Overview FlairBuilder is a prototyping tool that lets you create interactive wireframes for websites and mobile applications. It’s easy to learn and use, and comes with lots of options.

Price: $99
Type: Wireframe


Overview Macaw provides the same flexibility as your favorite image editor but also writes semantic HTML and remarkably succinct CSS. It’s time to expect more from a web design tool.

Price:  $79.00
Type: Wireframe


Pencil Project

Overview Pencil is built for the purpose of providing a free and open-source GUI prototyping tool that people can easily install and use to create mockups in popular desktop platforms.

Price: Free
Type: Wireframe


Overview Create fully interactive prototypes that took & work exactly like your app.

Price: $0 – $9.99 / per month
Type: Wireframe



Overview: Mock up your idea fast Drag and drop UI elements to the page, then rearrange and resize. Go from idea to mockup in minutes. Then link multiple mockups together and preview them interactively to get a feel for the flow of your application.

Price: $9 – $85 monthly
Type: Wireframe


Overview  MockFlow is an online Design suite providing collaborative web services for creative designers and usability engineers.

Price: Free –   $29 /  month
Type: Wireframe

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Overview OmniGraffle is for creating precise, beautiful graphics. Like website wireframes, an electrical system design, a family tree, or mapping out software classes. For artists, designers, casual data-mappers, and everyone in-between.

Price: $49.99 – $99.99
Type: Wireframe


Overview Prototypes that feel real. Create fully-interactive high-fidelity prototypes that look and work exactly like your app should. No coding required.

Price: $24 – $160 / month
Type: Wireframe



Overview Fluid UI Enterprise is built for larger organisations looking to deliver the best possible design experience. Promote your brand while giving your clients a bespoke experience with the power of Fluid UI.

Price: Free – $49 / Month
Type: Wireframe


Overview Composite is a brand new way of creating interactive prototypes. It automatically connects to your Photoshop documents and converts your mockups into interactive prototypes in seconds. No need to export images or maintain tons of hotspots.

Price: Free
Type: Wireframe


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User Testing

User testing is a way to evaluate an eCommerce website, website or app by getting structured feedback from people who would commonly use the site or app. During a test, participants will try to complete typical tasks while observers watch, listen and takes notes.

It’s possible to conduct user testing either moderated (in-person) or un-moderted (usually remote and online).



Overview: Do it yourself remote user testing that provides videos of each test participants. Test your exact target audience and receive results in an hour or less.

Price: $49/Test
Type: User Testing


Overview All-in-One Platform rapidly usability test and measure your site’s UX. Tools allow you to run remote usability tests, card sorting and tree tests as well as prototype and concept testing. Compared to the others it’s rather pricey but the capabilities are great.

Price: Starting at $19,000/year
Type: User Testing


Verify App

Overview Verify lets you test screenshots of your design work to gain valuable insights on your users’ expectations and reactions to your apps and websites before writing a single line of code. Your team will love the great-looking, actionable, reports that will help them make informed design decisions.

Price: $19 – $99/month
Type: User Testing


Overview Usabilla works together with usability experts, user experience designers, marketers, web developers, and graphic designers from all over the world. The Usabilla team is young, passionate about everything they do, and determined to provide you and your customers with the best possible experience.

Price: $49 – $199 Month
Type: User Testing



Overview Write your own Recorder, Observer, and Manager plug-ins with Morae’s pluggable architecture, which enables you and your development team to build features specific to your testing environment.

Price: $1,995.00
Type: User Testing

UX Recorder

Overview UX Recorder was built by Foraker Labs, a Web and mobile application development shop in Boulder, Colorado.  We design and build iOS apps for a variety of audiences, and conduct lots of user testing on mobile devices as a result. Over the years, we’ve used a variety of products to record user testing sessions of our web applications. When testing on mobile devices, however, there were no good screen-recording options.

Price: Free – $59.99
Type: User Testing



Overview Weekly videos of people using your website on desktop and mobile devices while thinking aloud. Userbrain sends short videos each week instead of countless hours of usability material at once.

Price: $29 – $139/Month
Type: User Testing

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Remotely Test Layouts

Similar to prototyping and user testing remote testing layouts allow you to get feedback on your project using static mock-ups or wireframes. Remote testing layouts allows you to collect first impressions and expectations of people when interacting with designs.


Intuition HQ

Overview IntuitionHQ is the brainchild of Boost New Media, a New Zealand web development and design company. We launched IntuitionHQ in August 2009, after finding other usability testing services let us down or didn’t meet our needs.

Price: Free
Type: Test Layouts

Usability Hub

Overview By finding out what a person recalls about your design in just 5 seconds you can ensure that your message is being communicated as effectively as possible.

Price: $0 – $200 /month
Type: Test Layouts



Overview Receive user feedback on demand from real users. We take care of setup, configuration, user recruiting, and all other hassles for you. Gain focused feedback you can digest in minutes with UsersThink.

Price: $39 – $99
Type: Test Layouts


Overview First click testing of screenshots and visual designs ensures that your users get started on the right foot when they hit your website.  Use Chalkmark to increase your customer conversion and task oriented success rates by getting quick feedback on designs before you implement or update them.

Price: $109 per month
Type: Test Layouts


Usability Tools

Overview Increase revenue with user data, starting today.  Most successful businesses are backed up with user data. Bring data-driven revenue with UsabilityTools.

Price: Free & Paid
Type: Test Layouts

Concept Feedback

Overview Get Website Feedback and Increase Conversion Rates. Expert analysis, detailed recommendations and solutions you can implement today.

Price: Free
Type: Test Layouts


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Capture In-Site Feedback

To understand how your eCommerce store is performing you need to pay attention not only to analytics, but also to customer feedback. Feedback allows you to go straight to the source and have customers tell you exactly what they liked or disliked about their shopping experience.

In-site feedback can be a range of things but most commonly are surveys.



Overview All-in-one analytics and feedback, Hotjar is a new and easy way to truly understand your web and mobile site visitors. Identify your hottest opportunities for improvement using visitor recordings which allow you to see clicks, taps, mouse movements so you can quickly identify usability issues. Improve form completion rates by understanding where visitors are dropping off. And, collect visitor feedback with polls and surveys

Price: $29 – $89 Per month
Type: Collect In-Site Feedback


Overview Freely helps you collect quick, highly targeted feedback  Create a micro-survey and publish it in multiple ways. See responses in real-time.

Price: $14 – $90 monthly
Type: Collect In-Site Feedback



Overview iPerceptions is reimagining digital customer research by evolving digital analytics, enriching marketing technologies and personalizing experiences in real-time.

Price: Free
Type: Collect In-Site Feedback


Overview Kampyle helps you put customer feedback at the heart of your digital enterprise. With a complete platform that enables you to listen, understand, and act across digital touchpoints. You’ll love the impact we have on your business.

Price: Free
Type: Collect In-Site Feedback



Overview Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information. Get a clear picture of who your customers are, and what they’re looking for on your site.

Price: $63/mo – $499/mo
Type: Collect In-Site Feedback


Overview UserVoice makes Product Management & Customer Support Software to help companies build better products and support their users. We think helping you create happy users who love your products is big business.

Price:  $499/mo –  $999/mo
Type: Collect In-Site Feedback



Overview The fastest way to help your customers Start chatting with visitors who need your help.

Price: $16 – 149 month
Type: Collect In-Site Feedback

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Recording Participants

Recording participants is an important step in the improvement process. Recording will capture all interactions allowing you to better analyze the results and enable you to share your findins with other team members.

SilverBack 2.0

Overview Guerrilla usability testing for Mac Only. Set specific tasks to record, review and export after each session. Customisable export gives you complete output control.

Price: Free
Type: Record Visitors



Overview Simple mobile usability testing for sites and apps. Everything is captured and recorded on the device with no additional hardware required.

Price: $49.99
Type: Record Visitors

What Users Do

Overview WhatUsersDo was set up over five years ago so anyone, in any size or type of organisation, can remotely gather user research from across the world with real people.

Price: Free
Type: Record Visitors



Overview Show your ideas, spread the word, or share knowledge with a video. From quick video demos to extensive video projects, Camtasia has all the editing tools to create the great video content you need to get the job done. Quickly record your webcam or screen, engage your viewers with a variety of effects, and easily share your videos to anyone, anywhere.

Price: $ 299.00
Type: Record Visitors


Overview Jing® is a computer service that lets you capture basic video, animation, and still images, and share them on the web.

Price: Free
Type: Record Visitors


Try my UI

Overview product blind spots with a competitive UX report pitting your website against your competitors. This task-by-task walkthrough, prepared in partnership with The UX Department, identifies and prioritizes your website’s sticking points and showcases what your competitors do right.

Price: $2500 – $ 5000
Type: Record Visitors

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Card sorting is a research method that will help you understand how your visitors would organize your site.

Concept Codify

Overview Simple, easy, enterprise-grade online card sorting for everyone making websites and apps. Transformative analysis tools included.

Price: Free for a limited time only! $15 per study
Type: Cardsorting


Simple Card Sort

Overview Create your open, closed or hybrid card sort exercise. Customize your card sort with messaging, logo and other settings then preview your card sort to see how it will look for your participants

Price: $49.99 – $179
Type: Record Visitors


Overview xSort is a free card sorting application for Mac OS X aimed at user experience professionals and social scientists.

Price: Free

Type: Cardsorting


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Conducting Online Surveys



Overview  Easy-to-Use Survey Editor  Create surveys with ease using our advanced editor. Choose from 14 question types, including multiple choice, free text, and Likert scales

Price: Free – $899/year
Type: Surveys


Overview Our ready-to-use themes make it easy to get started. Choose from dozens of fonts, images, gradients, and patterns and customize it with your logo, brand style, and URL.

Price:  $25-95 /Monthly

Type: Surveys



Overview  Make smarter decisions with data  Use our robust analytics to make data-driven decisions. Get responses in real time, slice and dice data to reveal insights, and easily share presentation-ready charts and reports.

Price: Free – $779 per year
Type: Surveys


Overview  Building online forms can be hard. Wufoo makes it easy.  Our form designer can help you create contact forms, online surveys and invitations so you can collect the data, registrations and payments you need.

Price: Free – $69.95 month
Type: Surveys



Overview Stand out from the crowd. Make beautiful forms that match your company style and uphold your brand values.

Price: $20/mo
Type: Surveys

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Recruiting Participants

These tools allow you find and recruit participants for you user research projects.


Overview Clarity is a marketplace that connects entrepreneurs with top advisors & industry experts to conduct market research, get strategic business advice, or learn a specialized skill to help them grow their business.

Price: Free
Type: Recruiting Participants



Overview You and your advisor will receive an email with each other’s contact information so you can arrange your one-hour session. The session can be in person or by phone or videoconference via Skype, FaceTime, Google Hangouts or another method of your choice.

Price: $10
Type: Surveys


Overview It lets you recruit the best possible participants for user research from your app, site, or around the internet. You create a screener and either place our JavaScript on your site or use our mobile-friendly direct link in your Facebook ad, LinkedIn ad, or our Twitter Find feature. Users fill it out and you get real-time notifications. Then you call or email them to do remote usability, schedule them for in-person interviews, or send them to a 3rd party tool like usertesting.com. After each session is complete, we can automatically pay the participants with Amazon gift cards.

Price: $49 – $299 monthly
Type: Recruiting Participants


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Analytics & Metrics

These tools offer an easy and inexpensive way to know what happened on your website. These tools turn all of your visitor data in into easy-to-understand reports that provide important insights into the successes and failures on your site.


Crazy Egg

Overview One of the first things people find when using Crazy Egg is that their users are clicking on things that aren’t even links. Where might that be happening on your site? Stop guessing what’s working, and start seeing it for yourself.

Price: Free for 30 days
Type: Analytics and Metrics tools


Overview Good data is actionable data. Data-informed insights grow every business. A good product is always evolving. The best approach is to keep it simple.

Price: $200 – $2000 / month
Type: Analytics and Metrics tools


Mix Panel

Overview We’ve asked some of our most innovative customers to share lessons learned, for the benefit of everyone. These talks cover a wide range of common challenges facing technology companies, and we hope you find them as enlightening to watch as we do.

Price: $0 – $2,000
Type:  Analytics and Metrics tools

Good Data

Overview  GoodData goes beyond BI to deliver high value Insights as a Service. We provide advanced analytics for driven organizations to create new revenue streams. Our strength is helping marketers and ISVs understand their customers’ behavior and needs.  Good decisions won’t come any faster.

Price: Free
Type: Analytics and Metrics tools


Google Analytics

Overview Improve performance across your sites, apps, and other marketing channels. Google Analytics and related products can help you turn customer insights into actionable solutions for your business.

Price: Free
Type:  Analytics and Metrics tools

Myna Web

Overview Myna is powered by a real-time success/reward cycle. When a user interacts with a test, Myna suggests which variant to display. You send a reward back when they convert, and Myna starts to learn what works for your users.  Over time, Myna dynamically adjusts its suggestions to maximise conversions while maintaining the statistical validity of your test.

Price: $49 – $329 /monthly
Type: Analytics and Metrics tools



Overview Optimization of the customer experience is a complex undertaking that requires a unique blend of technology and professional services.

Price: $0 – $995 per month

Type:  Analytics and Metrics tools


Overview Build and launch tests on any public or secure page of your site with no dependence on your IT team by deploying, one time, one line of code and following a simple four step visual editing process.

Price: Free Trial
Type: Analytics and Metrics tools


App Annie

Overview We deliver mission critical data for your complete app strategy with the most comprehensive and accurate data set available on mobile apps.

Price: $59 per app per month – $599 per month
Type: Analytics and Metrics tools


Overview  Flurry to track over 540,000 apps. Integrate Flurry Analytics in five minutes to get basic insights into your users and app performance, or set up advanced analysis of complex events to get a deep understanding of everything your users are doing. From initial launch to the top of the charts, Flurry Analytics is free at any scale and available for iOS, Android, Blackberry, Windows Phone, and mobile web.

Price: Free
Type: Analytics and Metrics tools



Overview For all the trillions spent on technology solutions, the way we do business still feels pretty painful. Data lives everywhere. Insights arrive too slowly. Collaboration is still wildly inefficient.

Price: Free
Type: Analytics and Metrics tools


Overview Woopra’s platform is designed to be customizable and will adapt to your business needs. Upon completing setup, your Woopra account will feel like a bespoke experience created for your company. Explore our solutions and see what we mean.

Price: $79.95 – $1,199.95
Type: Analytics and Metrics tools



Overview understand any Audience Used by the world’s leading publishers on millions of digital destinations, Quantcast Measure provides free cross-platform audience measurement for your mobile app, site, network or platform. Get the most accurate demographic and lifestyle insights for any audience you want to analyze. Armed with better audience intelligence, you’ll attract more advertisers and acquire users more effectively

Price: Free
Type: Analytics and Metrics tools


Overview Provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more.

Price: Free
Type: Analytics and Metrics tools



Overview Everything in Clicky is up-to-the-minute real time. Not just a few things (*cough* Google Analytics). Everything.

Price: Free
Type: Analytics and Metrics tools


Overview Segment is the single hub to collect, manage and route your customer analytics data.

Price: FREE – $449 monthly
Type: Analytics and Metrics tools


Attention Wizard

Overview Attention Wizard is an affordable, revolutionary tool for website designers and marketers to validate web designs before they go live.  Get valuable insights to optimize the branding, colors, images, layout and buttons on key landing pages, before presenting to your client or boss.

Price: $27/month – $197/month
Type: Analytics and Metrics tools

Click Tale

Overview Watch video playbacks of how users experience your website on mobile, tablet and desktop. Eliminate hidden sources of customer struggle. Turn more visitors into satisfied customers.

Price: Free Trial
Type: Analytics and Metrics tools



Overview Form Analytics provides you with conversion-critical information on the performance of your site’s forms. Track a variety of performance metrics per input field such as hesitation, refill rate, interaction and ignore rate, time spent per field, and more.

Price: $0 – $299 per month
Type: Analytics and Metrics tools

Decibel Insight

Overview An enterprise led behavioral analytics tool that complements web analytics, testing and personalization to provide a practical view on how to improve user experiences.

Price: Free Trial
Type: Analytics and Metrics tools