Product Page Conversion: The Ultimate Guide to Improving Product Pages
—Ideas & Best Practices on How to Maximize Conversion Rates—
The product page is a critical piece in the decision making process of your visitors. A product page must be well designed and have the correct elements to increase the chances of conversion, turning visitors into buyers. Improving product page conversion is a must.
A product page needs to showcase products in their best light and must also persuade visitors to add the item to their cart. A product page that has high quality images, persuasive copy and all the information needed is a must have for online retailers.
What’s in the The Ultimate Guide to Improving Product Pages eBook?
Included in this ebook are product page best practices that will show you how to do more to showcase products and reduce visitors fears, uncertainty and doubts. Everything you need to know about creating the ultimate product page and the critical role that it plays in increasing your conversions.
Table of Contents
- What is a Product Page
- Product Page Goals
- Product Page Anatomy
- Breaking Down the Essentials of the Product Page
- Page Layout
- Title & Price
- Product Description
- Product Video
- Calls to Action
- Increase Trust Factors
- Shipping Options
- Sizing Information
- Emotional Triggers
- Similar Products
- Product Page Checklist
- The Fixes
29 Examples 11 Quick Fixes 1 Checklist
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The strategies and tactics in this book are the same ones that I’ve used to improve product page conversions and increase revenue for retailer after retailer.
ABOUT THE AUTHOR
My name is Craig Kistler and I’m a user experience strategist and designer from Medina, Ohio.
I’ve delivered user experience insights & strategies to some of the highest trafficked websites and guided the user experience decisions for companies that have websites with millions of dollars in revenues. To help your business have the same success as the larger companies with larger budgets I have created this resource to lead you to answers about what is and isn’t working on your site and provide actionable insights that you can implement immediately.
I’ve worked with companies such as Progressive Insurance, American Greetings, The Cleveland Clinic, Sterling Jewelers and my own freelance studio Small Farm Design which helps small businesses have a great web presence that makes money.