Ideas & Insights - Strategy And Design Co

Are We Optimizing Ecommerce Experiences for Behaviors We Created?

When we evaluate an ecommerce campaign, we usually start with how visitors responded to it. Did they click the message? Sign up...

A personalization audit can get pretty far without answering the most important question: is any of this actually helping...

I've spent a lot of time working with both experimentation and personalization, and one of the things I've noticed is how often...

When people talk about ecommerce personalization, the examples tend to be pretty familiar. Product recommendations, personalized...

Imagine walking into a store you've never visited before. You're on vacation, have twenty minutes to kill, and decide to look...

When people talk about ecommerce personalization, the examples tend to be pretty familiar. Product recommendations, personalized...

Useful ecommerce A/B testing ideas start with a specific moment: a visitor lands on the wrong product, cannot find the filter...

Ecommerce teams have access to more customer evidence than ever. Analytics can show where performance changes. Research can tell...

An experimentation backlog can be full while a business is no closer to understanding what needs to improve. There are ideas to...

Revenue per visitor (RPV) measures how much revenue an ecommerce site generates per visitor. Conversion rate measures how often...

Your home page is the most overvalued page on your site and often the least important page in the actual customer journey....

Intent-driven promotions don’t treat discounts as the focus they align every offer with the visitor’s purpose on site....

For years, vendors have positioned 1:1 personalization as the endgame. The "segment of one." The idea that every visitor gets a...

When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing...

An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template...