Ecommerce teams have access to more customer evidence than ever. Analytics can show where performance changes. Research can tell us where customers struggle. Session recordings show what people actually do. Experimentation tells us what happens when we change the...
As we start 2026, a lot of teams are still running experimentation programs that look busy but do not move the business in any meaningful way. They are shipping tests. They are reporting results. They are optimizing metrics. And yet, very little actually changes. The...
Revenue per visitor measures the revenue generated across everyone in your measured audience. Conversion rate measures how often a defined purchase or action happens. For ecommerce growth, use them together: conversion rate helps explain purchase behavior, while...
Your home page is the most overvalued page on your site and often the least important page in the actual customer journey. Recently, I posted a simple statement on LinkedIn: “Your home page is the least important page on your site.” The post reached hundreds of...
Intent-driven promotions don’t treat discounts as the focus they align every offer with the visitor’s purpose on site. Promotions aren’t the issue. They aren’t going away. And they’re not “bad” for your business. The real issue is how promotions show up. Most DTC...
When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing promotions increases revenue by keeping shoppers focused on what they came for—not chasing discounts. For years, the assumption has been simple:...
Every December, the same tension shows up. Shoppers arrive with intent and deadlines, but the site still treats them like browsers with time to spare. They do not want to wade through endless filters. They want help. The fastest way to give it is an on-page Christmas...
Jensen Huang, CEO of NVIDIA, described AI data centers as “factories”, systems that take in energy and output intelligence. That framing doesn’t just apply to AI. It’s exactly how smart brands should think about Conversion Rate Optimization (CRO). Because the truth...
Experimentation teams today are doing more than ever—but in too many companies, their experimentation reporting strategy is invisible. The data backs it up: According to Speero’s 2025 Experimentation Maturity Report, 63% of companies say they encourage testing… but...
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might feel stuck in a Catch-22. And you’re probably feeling stuck. According to Speero’s 2025 Experimentation Maturity Report, only 12% of...
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