Emphasize Customers – Realize Value
It’s a huge value, you know that, right? If a business would place more emphasis on their customers’ instead of themselves they will see better results for both their customers and their business. In one well-known example, The $300 Million Button, UIE’s Jared Spool...The ‘Wow’! It isn’t about the homepage
Three seconds if you’re lucky. It’s all you’ve got. You only have a few seconds to gain the interest of your visitor. It’s important to make those few seconds count when making a first impression. However, those few and precious seconds don’t always happen where you...3 Questions Your Website Should Answer
Your website should immediately answer 3 questions for site visitors: Where am I? What can I do here? Will this site solve my need (why should I stay)? Where am I? Visitors are often coming to your site from a search on Google so the page they land on must communicate...
5 Things A Home Page Must Do
Often the home page is the page most frequently debated. eCommerce companies like to spend time thinking and over thinking what marketing messages go on the home page, where it goes, how frequently the message changes out. Unfortunately this is often wasted effort....About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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