by Craig | User Experience, Website
Your website should immediately answer 3 questions for site visitors: Where am I? What can I do here? Will this site solve my need (why should I stay)? Where am I? Visitors are often coming to your site from a search on Google so the page they land on must communicate...
by Craig | Conversion, Usability, User Experience
Based off of the research of eConsultancy and my own testing experiences http://econsultancy.com/us/blog/11125-eight-online-shopping-behaviour-traits-of-men Efficiency Seekers tend to have a low patience threshold ES have a much lower tolerance for poorly executed...
by Craig | homepage, User Experience, Website
Often the home page is the page most frequently debated. eCommerce companies like to spend time thinking and over thinking what marketing messages go on the home page, where it goes, how frequently the message changes out. Unfortunately this is often wasted effort....