5 Personalization Mistakes to Avoid (and What to Do Instead)
Most ecommerce personalization efforts fall flat because they repeat the same personalization mistakes to avoid. Mistakes that...
Your Segments Aren’t the Strategy. Your Actions Are.
Everyone wants to talk segments. But building a personalization strategy using segments takes more than smart labels....
Personalization Metrics That Matter: Why Conversion Rate Misleads
Conversion rate has killed more good ideas than bad ones. In this post, we’ll show you how to choose personalization metrics...
Reducing Friction: The Most Overlooked Way to Improve Conversions
If you’re serious about improving conversion rates, stop chasing best practices and start removing friction. Friction isn’t just...
Rethinking Pop-Ups: Why Intent-Based Pop-Ups Work Better for Visitors
Most pop-ups fail because they ignore intent. This article explores how intent-based pop-ups can boost engagement without...
Forget Who They Are—Personalize for What They’re Trying to Do
Most personalization efforts don’t fail because the tools are broken. They fail because the personalization strategy is based on...
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