Most visitors don’t land on your homepage. They land on a product. That’s why product detail page optimization matters more than ever. Whether it’s from search, social, or a PLP—they’re not starting a journey; they’re trying to finish one. That means your Product...
Friction
eCommerce Friction Points: More Clicks, Better Results
There’s a myth in eCommerce: fewer clicks = better experience. In this case, eCommerce friction points aren’t about steps it's about irrelevant steps. But most drop-off doesn’t come from too many clicks. It comes from irrelevant ones—clicks that lead to dead ends,...
How to Reduce Ecommerce Friction: Find and Prioritize What to Fix
To reduce ecommerce friction, identify where visitors struggle to make progress, investigate what is causing that struggle, and prioritize changes using customer evidence and business impact. That sounds straightforward. Until someone decides the answer is a redesign,...
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