Businesses cite a lack of resources and budget as the main barrier to implementing a successful online measurement strategy. Many marketers have no idea why big data may be relevant to their organisation. To them the term, big data, means very little.
Econsultancy/Lynchpin Online Measurement and Strategy Report 2013
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
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