Your Home Page Is the Most Overvalued Page on Your Site
Your home page is the most overvalued page on your site and often the least important page in the actual customer journey....
Intent-Driven Promotions: Why Leading With Discounts Hurts Revenue
Intent-driven promotions don’t treat discounts as the focus they align every offer with the visitor’s purpose on site....
1:1 Personalization Is Overrated. Here’s What Actually Scales.
For years, vendors have positioned 1:1 personalization as the endgame. The "segment of one." The idea that every visitor gets a...
When Removing Promotions Increases Revenue
When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing...
Adaptive PDP Strategy: Why Every Product Page Has Two Jobs
An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template...
Zero-Party Data Personalization: Turn Quiz Answers into On-Site Growth
Zero-party data personalization is growing into the linchpin of conversion-driven on-site experiences. Rather than inferring...
Christmas Gift Finder: How to Ship a Helpful On-Page Quiz in One Week
Every December, the same tension shows up. Shoppers arrive with intent and deadlines, but the site still treats them like...
The CRO Factory: Why Optimization Isn’t a Project—It’s Infrastructure
Jensen Huang, CEO of NVIDIA, described AI data centers as “factories”, systems that take in energy and output intelligence. That...
The CDP Personalization Myth: Why It Doesn’t Scale
For the better part of a decade, Customer Data Platforms (CDPs) have been paraded as the must-have engine for modern...
Experimentation Reporting Strategy: Why Most Programs Stall Without Visibility
Experimentation teams today are doing more than ever—but in too many companies, their experimentation reporting strategy is...
How to Build an Experimentation Program Strategy That Gets Buy-In
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might...
Identifying Visitor Intent: A Choose Your Own CRO Adventure Guide
Getting started with visitor intent personalization can feel abstract. But it doesn’t have to be. Some of the most effective...
Helping Shoppers Decide Without Overloading Them
Most visitors don’t land on your homepage. They land on a product. That’s why product detail page optimization matters more than...
eCommerce Friction Points: More Clicks, Better Results
There’s a myth in eCommerce: fewer clicks = better experience. In this case, eCommerce friction points aren’t about steps it's...
Retailer Intent vs Shopper Intent: The Personalization Gap
Personalization is supposed to make things easier for shoppers. But too often, it becomes a battle of retailer vs shopper...
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