Forget Who They Are—Personalize for What They’re Trying to Do
Most personalization efforts don’t fail because the tools are broken. They fail because the personalization strategy is based on demographics, not user intent. We segment by age, gender, source, even past purchases—but rarely ask the most important question: “What is...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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