For the better part of a decade, Customer Data Platforms (CDPs) have been paraded as the must-have engine for modern personalization. Vendors like Adobe, Salesforce, Bloomreach, and Segment pitch them as silver bullets: unified identity, omnichannel orchestration, and...
eCommerce
How to Build an Experimentation Program Strategy That Gets Buy-In
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might feel stuck in a Catch-22. And you’re probably feeling stuck. According to Speero’s 2025 Experimentation Maturity Report, only 12% of...
Identifying Visitor Intent: A Choose Your Own CRO Adventure Guide
Getting started with visitor intent personalization can feel abstract. But it doesn’t have to be. Some of the most effective strategies are built on simple behaviors and patterns you can observe right now on your site. In this guide, we’ll walk through how to think...
Helping Shoppers Decide Without Overloading Them
Most visitors don’t land on your homepage. They land on a product. That’s why product detail page optimization matters more than ever. Whether it’s from search, social, or a PLP—they’re not starting a journey; they’re trying to finish one. That means your Product...
eCommerce Friction Points: More Clicks, Better Results
There’s a myth in eCommerce: fewer clicks = better experience. In this case, eCommerce friction points aren’t about steps it's about irrelevant steps. But most drop-off doesn’t come from too many clicks. It comes from irrelevant ones—clicks that lead to dead ends,...
Retailer Intent vs Shopper Intent: The Personalization Gap
Personalization is supposed to make things easier for shoppers. But too often, it becomes a battle of retailer vs shopper intent—where the experience serves the brand more than the customer. This retailer vs shopper intent disconnect is one of the biggest reasons...
5 Personalization Mistakes to Avoid (and What to Do Instead)
Most ecommerce personalization efforts fall flat because they repeat the same personalization mistakes to avoid. Mistakes that sound smart but fail in practice. They sound smart in a deck. They look flashy in a tool. But they don’t move the needle—because they’re...
Your Segments Aren’t the Strategy. Your Actions Are.
Everyone wants to talk segments. But building a personalization strategy using segments takes more than smart labels. Deal-seekers. Luxury buyers. Gift-givers. Lapsed customers. Engagement intenders. Style lovers. First-time visitors. High-intent cart returners. These...
Personalization Metrics That Matter: Why Conversion Rate Misleads
Conversion rate has killed more good ideas than bad ones. In this post, we’ll show you how to choose personalization metrics that actually reflect visitor intent. It’s the north star metric for many eCommerce teams because it’s clear, trackable, and easy to report....
Reducing Friction: The Most Overlooked Way to Improve Conversions
If you’re serious about improving conversion rates, stop chasing best practices and start removing friction. Friction isn’t just a bad layout or a slow site. It’s anything that makes a visitor stop, think too hard, or second-guess their next step. And it shows up in...
Ready to Make Every Visit Count?
Let’s turn your site into a smarter, faster, more profitable growth engine — one signal at a time.
330.241.9357