When Removing Promotions Increases Revenue
When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing promotions increases revenue by keeping shoppers focused on what they came for—not chasing discounts. For years, the assumption has been simple:...
Adaptive PDP Strategy: Why Every Product Page Has Two Jobs
An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template — but that only works until your traffic mix changes. That works until your traffic mix changes. A PDP often plays two very different roles....Helping Shoppers Decide Without Overloading Them
Most visitors don’t land on your homepage. They land on a product. That’s why product detail page optimization matters more than ever. Whether it’s from search, social, or a PLP—they’re not starting a journey; they’re trying to finish one. That means your Product...Reducing Friction: The Most Overlooked Way to Improve Conversions
If you’re serious about improving conversion rates, stop chasing best practices and start removing friction. Friction isn’t just a bad layout or a slow site. It’s anything that makes a visitor stop, think too hard, or second-guess their next step. And it shows up in...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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