Intent-driven promotions don’t treat discounts as the focus they align every offer with the visitor’s purpose on site. Promotions aren’t the issue. They aren’t going away. And they’re not “bad” for your business. The real issue is how promotions show up. Most DTC...
When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing promotions increases revenue by keeping shoppers focused on what they came for—not chasing discounts. For years, the assumption has been simple:...
An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template — but that only works until your traffic mix changes. That works until your traffic mix changes. A PDP often plays two very different roles....
Most visitors don’t land on your homepage. They land on a product. That’s why product detail page optimization matters more than ever. Whether it’s from search, social, or a PLP—they’re not starting a journey; they’re trying to finish one. That means your Product...
If you’re serious about improving conversion rates, stop chasing best practices and start removing friction. Friction isn’t just a bad layout or a slow site. It’s anything that makes a visitor stop, think too hard, or second-guess their next step. And it shows up in...
Let’s turn your site into a smarter, faster, more profitable growth engine — one signal at a time.
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