Everyone wants to talk segments. But building a personalization strategy using segments takes more than smart labels. Deal-seekers. Luxury buyers. Gift-givers. Lapsed customers. Engagement intenders. Style lovers. First-time visitors. High-intent cart returners. These...
Personalization
Personalization Metrics That Matter: Why Conversion Rate Misleads
Conversion rate has killed more good ideas than bad ones. In this post, we’ll show you how to choose personalization metrics that actually reflect visitor intent. It’s the north star metric for many eCommerce teams because it’s clear, trackable, and easy to report....
Rethinking Pop-Ups: Why Intent-Based Pop-Ups Work Better for Visitors
Most pop-ups fail because they ignore intent. This article explores how intent-based pop-ups can boost engagement without relying on discounts or email bribes. They interrupt the experience. They ask for something before offering anything of value. They treat every...
Forget Who They Are—Personalize for What They’re Trying to Do
Most personalization efforts don’t fail because the tools are broken. They fail because the personalization strategy is based on demographics, not user intent. We segment by age, gender, source, even past purchases—but rarely ask the most important question: “What is...
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