In this holiday PDP prompt case study, we asked returning visitors ‘Shopping for a gift?’ on the product-detail page and created a curated path when the current product wasn’t it.
The moment
Holiday traffic was landing on PDPs with low intent. A gift guide existed, but the path to it wasn’t obvious from the product page.
The bet
Ask a simple question on the PDP—“Shopping for a gift?”—and give people a curated path when the current product isn’t it.
The setup
- Split: default vs. PDP with a small holiday prompt and subtle icon motion
- Placement: near the buy stack, always below price and above secondary content
- Primary KPIs: CTR, Conversion, RPV, AOV
What happened
The prompt earned low-friction engagement and nudged people into the right aisle. We saw AOV, ATC, and RPV rise. Importantly, visitors who tapped No also stayed longer and viewed more items. Feeling understood led to more exploration.
Why it worked
- Relevance over pressure. The prompt met shoppers where they were and offered a helpful detour instead of forcing a decision.
- Intent alignment. During gifting season, many PDP landings are mismatches. A curated door reduces dead ends.
Design Choices That Mattered
- Keep the prompt compact and near the buy stack
- Use calm motion to earn attention without shouting
- Send to a tightly merchandised destination (not a catch-all page)
According to recent research on mobile shopping, pulling a user out of flow with an interruption that’s relevant to their task can reduce decision efficiency.
Guardrails
- Seasonal only; suppress outside the holiday window
- Honor hesitation signals; avoid stacking with other attention-grabbers on the PDP
- Track downstream behavior from both Yes and No paths
Takeaway
Personalization starts when you stop assuming. Not every lift comes from prediction. Sometimes it comes from asking the right question at the right time.
Explore more results
- See how our Ways to Pay Card Case Studyachieved an +8.3% RPV lift by prioritizing payment-option clarity.
- Check out our PLA Landing Page Case Study: Turning “Near Miss” Visits into High-Value Orders to see how a PDP pivot module doubled RPV for pivot-users.
- Also read our Promo Drawer Case Study where hiding the site-wide banner and using an on-demand drawer improved RPV while reducing promo clicks.
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