Unleash Revenue-Driven Personalization & Experimentation
A clear, structured approach to ecommerce personalization and CRO services built for brands in the $5M–$25M range. Everything I do is anchored in the Intent Engine — a system designed to uncover what visitors are trying to do and adapt the experience around it.
Choose how deep you want to go and how fast you want to move, from one-off sessions to ongoing partnership.
⚡ 90-Minute Intent Clarity Session
Best for founders, heads of ecommerce, and marketing leaders who want expert-level clarity fast.
A focused, high-impact session where we break down your current challenges and identify
the fastest paths to revenue through personalization, CRO, and experimentation.
You walk away with:
- Clear diagnosis of friction, gaps, and intent patterns
- Quick wins you can implement immediately
- Recommendations aligned with your traffic, team, and business goals
Investment: $500
1. Intent Opportunity Audit
Best for teams who want fast, actionable insights grounded in data.
A quick-turn audit that reveals where visitors struggle, what’s blocking conversion,
and where intent signals are being ignored. Ideal for identifying immediate wins and
building internal confidence in a more intent-driven approach.
Includes:
- Full review of onsite behavior patterns
- Identification of friction points across PLP, PDP, navigation, and promo surfaces
- Intent segmentation opportunities based on your existing traffic
- 8–12 prioritized quick wins with clear next steps
- A path forward based on impact and effort, not guesswork
Investment: Starting at $3,500
2. Intent Playbook
Best for brands who want a strategic roadmap built on proven methods.
The Intent Playbook combines personalization, CRO, experimentation, and UX improvements
into one unified roadmap mapped to your traffic, catalog, and internal resources.
Includes:
- Intent segmentation mapped to your real behavior data
- A prioritized experimentation roadmap focused on high-leverage tests
- Personalization strategy from macro → micro levels
- Navigation and discovery recommendations to reduce decision friction
- Promo visibility strategy based on visitor intent, not blanket discounts
- Sample wireframes, UX recommendations, and benchmark examples
- A 45–60 minute walkthrough session with your core stakeholders
Investment: Starting at $7,500
3. Intent Engine Accelerator (8 Weeks)
Best for brands who want hands-on support building an experimentation and personalization engine that lasts.
An 8-week engagement where we implement the foundational elements of your Intent Engine:
reducing friction, improving navigation clarity, and launching initial experiments or
personalizations tied to clear revenue goals.
You get:
- Weekly working sessions with you and your core team
- Support setting up and reviewing experiments
- Hands-on help implementing intent-driven personalizations
- Friction reduction recommendations across key journeys
- A prioritized roadmap for the next 3–6 months
- End-of-program results review and next steps
Intent Lift Guarantee:
If you don’t feel more clarity, confidence, and momentum after the 8 weeks,
we continue the working sessions until you do. The details are shaped around
your goals, traffic, and implementation realities.
Investment: Starting at $10,000
4. Intent Growth Partner (Ongoing Retainer)
Best for teams who want senior-level guidance without hiring full-time.
An ongoing partnership where you get a fractional head of personalization and experimentation
who works with your team, your tools, and your roadmap — focused entirely on improving
revenue, discovery, and decision-making.
Includes:
- Ongoing data analysis and insight development
- Weekly advisory or working sessions
- Experiment design, review, and interpretation
- Personalization guidance and segmentation refinement
- Quarterly reviews of intent shifts and consumer behavior
- Slack/email support for in-between questions and ideas
Investment: Starting at $3,500/month
Why Work With Me
-
Intent-first, not identity-first. Customers tell you what they need through
behavior. My work is built around uncovering that intent and designing experiences that match it. -
Clarity over complexity. You don’t need dozens of segments or a heavy stack.
You need clear guidance that aligns with how visitors actually shop. -
High-impact, behavior-driven improvements. This approach is shaped by running
hundreds of experiments and personalization campaigns that generated millions in incremental revenue. -
Designed for DTC & ecommerce brands between $5M–$25M. Recommendations match
your realities: team size, traffic volume, resources, and growth stage.
Want to See the Framework Behind All This?
All of these ecommerce personalization and CRO services are built on the same underlying
system: the Intent Engine.
Ready to Make Every Visit Count?
Book a strategy call and see how intent-first personalization and experimentation can
unlock your next level of growth.
Ready to Make Every Visit Count?
Let’s turn your site into a smarter, faster, more profitable growth engine — one signal at a time.
330.241.9357