Christmas Gift Finder: How to Ship a Helpful On-Page Quiz in One Week
Every December, the same tension shows up. Shoppers arrive with intent and deadlines, but the site still treats them like browsers with time to spare. They do not want to wade through endless filters. They want help. The fastest way to give it is an on-page Christmas...
The CRO Factory: Why Optimization Isn’t a Project—It’s Infrastructure
Jensen Huang, CEO of NVIDIA, described AI data centers as “factories”, systems that take in energy and output intelligence. That framing doesn’t just apply to AI. It’s exactly how smart brands should think about Conversion Rate Optimization (CRO). Because the truth...The CDP Personalization Myth: Why It Doesn’t Scale
For the better part of a decade, Customer Data Platforms (CDPs) have been paraded as the must-have engine for modern personalization. Vendors like Adobe, Salesforce, Bloomreach, and Segment pitch them as silver bullets: unified identity, omnichannel orchestration, and...Experimentation Reporting Strategy: Why Most Programs Stall Without Visibility
Experimentation teams today are doing more than ever—but in too many companies, their experimentation reporting strategy is invisible. The data backs it up: According to Speero’s 2025 Experimentation Maturity Report, 63% of companies say they encourage testing… but...How to Build an Experimentation Program Strategy That Gets Buy-In
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might feel stuck in a Catch-22. And you’re probably feeling stuck. According to Speero’s 2025 Experimentation Maturity Report, only 12% of...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
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