For the better part of a decade, Customer Data Platforms (CDPs) have been paraded as the must-have engine for modern personalization. Vendors like Adobe, Salesforce, Bloomreach, and Segment pitch them as silver bullets: unified identity, omnichannel orchestration, and...
Strategy
Experimentation Reporting Strategy: Why Most Programs Stall Without Visibility
Experimentation teams today are doing more than ever—but in too many companies, their experimentation reporting strategy is invisible. The data backs it up: According to Speero’s 2025 Experimentation Maturity Report, 63% of companies say they encourage testing… but...
How to Build an Experimentation Program Strategy That Gets Buy-In
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might feel stuck in a Catch-22. And you’re probably feeling stuck. According to Speero’s 2025 Experimentation Maturity Report, only 12% of...
Identifying Visitor Intent: A Choose Your Own CRO Adventure Guide
Getting started with visitor intent personalization can feel abstract. But it doesn’t have to be. Some of the most effective strategies are built on simple behaviors and patterns you can observe right now on your site. In this guide, we’ll walk through how to think...
Retailer Intent vs Shopper Intent: The Personalization Gap
Personalization is supposed to make things easier for shoppers. But too often, it becomes a battle of retailer vs shopper intent—where the experience serves the brand more than the customer. This retailer vs shopper intent disconnect is one of the biggest reasons...
5 Personalization Mistakes to Avoid (and What to Do Instead)
Most ecommerce personalization efforts fall flat because they repeat the same personalization mistakes to avoid. Mistakes that sound smart but fail in practice. They sound smart in a deck. They look flashy in a tool. But they don’t move the needle—because they’re...
Your Segments Aren’t the Strategy. Your Actions Are.
Everyone wants to talk segments. But building a personalization strategy using segments takes more than smart labels. Deal-seekers. Luxury buyers. Gift-givers. Lapsed customers. Engagement intenders. Style lovers. First-time visitors. High-intent cart returners. These...
Rethinking Pop-Ups: Why Intent-Based Pop-Ups Work Better for Visitors
Most pop-ups fail because they ignore intent. This article explores how intent-based pop-ups can boost engagement without relying on discounts or email bribes. They interrupt the experience. They ask for something before offering anything of value. They treat every...
Forget Who They Are—Personalize for What They’re Trying to Do
Most personalization efforts don’t fail because the tools are broken. They fail because the personalization strategy is based on demographics, not user intent. We segment by age, gender, source, even past purchases—but rarely ask the most important question: “What is...
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