When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing promotions increases revenue by keeping shoppers focused on what they came for—not chasing discounts. For years, the assumption has been simple:...
An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template — but that only works until your traffic mix changes. That works until your traffic mix changes. A PDP often plays two very different roles....
Every December, the same tension shows up. Shoppers arrive with intent and deadlines, but the site still treats them like browsers with time to spare. They do not want to wade through endless filters. They want help. The fastest way to give it is an on-page Christmas...
Experimentation teams today are doing more than ever—but in too many companies, their experimentation reporting strategy is invisible. The data backs it up: According to Speero’s 2025 Experimentation Maturity Report, 63% of companies say they encourage testing… but...
If you’re leading your company’s experimentation program strategy—pushing for testing, insights, and business results—you might feel stuck in a Catch-22. And you’re probably feeling stuck. According to Speero’s 2025 Experimentation Maturity Report, only 12% of...
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