Intent-Driven Promotions: Why Leading With Discounts Hurts Revenue
Intent-driven promotions don’t treat discounts as the focus they align every offer with the visitor’s purpose on site. Promotions aren’t the issue. They aren’t going away. And they’re not “bad” for your business. The real issue is how promotions show up. Most DTC...
1:1 Personalization Is Overrated. Here’s What Actually Scales.
For years, vendors have positioned 1:1 personalization as the endgame. The “segment of one.” The idea that every visitor gets a perfectly tailored experience built just for them. It sounds great in a pitch deck. It rarely survives real ecommerce...
When Removing Promotions Increases Revenue
When we removed top-page promotions, something unexpected happened. Revenue went up. This experiment proved that removing promotions increases revenue by keeping shoppers focused on what they came for—not chasing discounts. For years, the assumption has been simple:...
Adaptive PDP Strategy: Why Every Product Page Has Two Jobs
An adaptive PDP strategy changes how you think about product detail pages. Most teams treat a PDP like a single, fixed template — but that only works until your traffic mix changes. That works until your traffic mix changes. A PDP often plays two very different roles....
Zero-Party Data Personalization: Turn Quiz Answers into On-Site Growth
Zero-party data personalization is growing into the linchpin of conversion-driven on-site experiences. Rather than inferring what a visitor wants, imagine they willingly share a preference, intent or context, and you immediately reflect that in their site experience....About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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