Personalization Metrics That Matter: Why Conversion Rate Misleads
Conversion rate has killed more good ideas than bad ones. In this post, we’ll show you how to choose personalization metrics that actually reflect visitor intent. It’s the north star metric for many eCommerce teams because it’s clear, trackable, and easy to report....About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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