Conversion Rate Optimization Archives - Strategy And Design Co

Improving conversion rates with better A/B tests

Improving conversion rates with better A/B tests was originally written as a guest article and published on the Invision App blog. — Making impulsive changes to your product based on a gut feeling—or, worse, because something worked for your competitors—isn’t...

About Craig

My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.

I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.

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