In this holiday PDP prompt case study, we asked returning visitors ‘Shopping for a gift?’ on the product-detail page and created a curated path when the current product wasn’t it. The moment Holiday traffic was landing on PDPs with low intent. A gift guide existed,...

In this post-cart pop-up experiment, we explored what happens when you force a service plan decision right after the Add to Cart moment. The intention was good — increase attachment and awareness — but the execution broke momentum and quietly reduced overall revenue....

In this promo drawer case study, we replaced the site-wide top banner with an on-demand Offers drawer and saw strong results for the broad audience. The Moment Your top-site banner ran on every page. It consumed visual space and pulled attention away from what...

The Moment Many return visitors land on the home page and basically restart from zero. In this “recently viewed on home page case study”, we showed a relevant module to returning visitors who had viewed products before — and as a result revenue per visit jumped 24.3%....

A shopper taps a Google Shopping result for a diamond ring. The thumbnail looked right. On the product detail page the metal is incorrect, the price is a stretch and the stone shape is close but not quite. The page expects commitment even though the shopper is still...

Payment-option clarity often lurks in the background of checkout flows—but it turns out that early visibility can unlock real revenue gains. In this Ways to Pay card case study, we tested adding a compact, clear-call module on the product-listing page (PLP) and...