Post-Cart Pop-Up Experiment: When Momentum Breaks Revenue
In this post-cart pop-up experiment, we explored what happens when you force a service plan decision right after the Add to Cart moment. The intention was good — increase attachment and awareness — but the execution broke momentum and quietly reduced overall revenue....
Promo Drawer Case Study: 60% Fewer Promo Clicks Yet Revenue Improved
In this promo drawer case study, we replaced the site-wide top banner with an on-demand Offers drawer and saw strong results for the broad audience. The Moment Your top-site banner ran on every page. It consumed visual space and pulled attention away from what...
Home Page “Recently Viewed” Module Case Study: +24.3% RPV Lift
The Moment Many return visitors land on the home page and basically restart from zero. In this “recently viewed on home page case study”, we showed a relevant module to returning visitors who had viewed products before — and as a result revenue per visit jumped 24.3%....
PLA Landing Page Case Study: Turning “Near Miss” Visits into High-Value Orders
A shopper taps a Google Shopping result for a diamond ring. The thumbnail looked right. On the product detail page the metal is incorrect, the price is a stretch and the stone shape is close but not quite. The page expects commitment even though the shopper is still...
Ways to Pay Card Case Study: +8.3% RPV Lift
Payment-option clarity often lurks in the background of checkout flows—but it turns out that early visibility can unlock real revenue gains. In this Ways to Pay card case study, we tested adding a compact, clear-call module on the product-listing page (PLP) and...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
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