What You Get When We Work Together

From friction to flow. From assumptions to insights. From testing to traction.

At Strategy & Design Co, I offer eCommerce consulting services for brands ready to move beyond tactics and into scalable growth. Every engagement is tailored, strategic, and designed to drive revenue without guesswork.

Whether you’re looking for a one-time audit or long-term advisory, this page outlines how we can work together—and what you can expect from a consulting engagement.

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Conversion Optimization Audit & Experimentation Roadmap

Ideal for: Ecommerce or DTC brands looking to improve site performance, reduce friction, and launch an effective A/B testing program.

What it includes:

  • Heuristic audit of PDPs, PLPs, nav & cart flows
  • Customer intent segmentation mapping
  • Prioritized CRO opportunities by effort/impact
  • A/B testing roadmap with test briefs & next steps

Deliverable: PDF audit + roadmap + 60-minute walkthrough call

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Personalization Strategy Development

Ideal for: Mid-to-large scale retailers looking to improve customer experience and lifetime value, even without CDP access or logged-in data.

What it includes:

  • Segmentation model based on onsite behavior & intent
  • Personalized onsite content strategy (homepage, PLPs, PDPs)
  • Messaging framework tailored to macro segments
  • Campaign and testing plan (Dynamic Yield, Adobe Target, etc.)

Deliverable: Strategic playbook + execution framework

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Ongoing Strategic Advisory

Ideal for: Brands seeking long-term support, cross-functional alignment, and consistent iteration.

What it includes:

  • Monthly strategy sessions
  • Hands-on feedback on campaigns, experiments, or personalization plans
  • Slack/email access for async collaboration

Retainer Options Available

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One-Off Strategy Sessions

Need a quick but high-leverage consultation? I offer limited hourly work for focused challenges, decision support, or second opinions.

Rate: $200/hour

Use this for:

  • Reviewing test results
  • Experiment prioritization
  • Troubleshooting personalization strategies
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Why Brands Choose My eCommerce Consulting Services

I bring a rare mix of strategy, executional depth, and ecommerce-specific experience. Most brands I work with don’t need more ideas—they need a framework that turns intent into results.

Talk about getting into the good stuff! Craig Kistler drops some serious knowledge bombs about what’s actually working in CRO right now.

Haley Carpenter, Founder

Ready to See What We Can Build Together?

Let’s talk. Share your biggest challenge or opportunity, and I’ll follow up within 1–2 business days.

Let's Talk

330.241.9357

[email protected]