Websites that have usability problems happen to all visitors making large usability tests a waste of money. Coordinate inexpensive testing and run more small tests being proactive.
NN/g: Why You Only Need to Test with 5 Users
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
Check out what's in the book and download a FREE sample chapter.