Growth Without Guesswork
Helping eCommerce & DTC brands ($5M–$25M) grow through intent-driven personalization, CRO, and experimentation.
Strategy. Intent. Outcomes.
Who I Am
I’m Craig Kistler, Founder of Strategy And Design Co and Senior Director of Personalization & Experimentation at Signet Jewelers.
Who I Work With
Ecommerce and DTC brands in the $5M–$25M range who have traffic, but need more from it.
What I Do
- Intent-driven personalization strategy
- Conversion rate optimization
- Experimentation program design
- UX friction reduction
What You Get
- More revenue from the traffic you already have
- Cleaner discovery and navigation paths
- Scalable, repeatable campaigns that keep working after the first win
Growth Gets Harder When You Rely on Best Practices Alone
Most ecommerce brands stall out not because of traffic — but because they lack a real strategy. Our eCommerce personalization consulting helps turn visitor behavior into measurable growth.
Without a strategy rooted in real data, intent signals, and validation, even good brands stall.
That’s where a personalization-led, experimentation-driven approach changes everything.
Strategy, Personalization, and Testing — Built to Scale With You
Instead of guessing, we design a strategy where data shapes decisions, personalization creates relevance, and experimentation builds scalable wins.
It’s not about gimmicks or hacks — it’s about precision, iteration, and sustainable growth.
Why Ecommerce Personalization Consulting Outperforms Best Practices
Because intent—not identity—drives the strongest gains in revenue and discovery.
A smarter way to grow: driven by behavior, refined through testing, and built to scale.
PERSONALIZATION. CRO. EXPERIMENTATION.
This is the framework I use to help mid-market ecommerce and DTC brands move from scattered tactics to scalable growth.
PERSONALIZATION STRATEGY
Build journeys that adapt in real time to what your visitors actually care about.
No guesswork. No gimmicks. Just relevance that converts.
CONVERSION OPTIMIZATION (CRO)
We eliminate friction, surface intent, and unlock revenue you’re currently leaving behind.
More buyers. Less bounce.
EXPERIMENTATION FRAMEWORK
Stop chasing trends. Start validating what works.
We design scalable programs that test smart — and build momentum.
VP Digital Strategy
Fortune 500 Retail Brand
“Craig’s strategy helped us go from scattered tactics to a system that actually drives results. Personalization, experimentation — he built the structure, and our KPIs followed.”
Behavior-Led Traffic & Trend Analysis
We don’t just look at traffic — we look at what it’s telling you.
We analyze how visitors move, what they seek, and where they drop off to surface real-time patterns that fuel smarter decisions.
Real-Time Intent Detection
In our eCommerce personalization consulting work, we’ve seen how visitors constantly signal what they want — and most brands miss it.
We map behavior to intent so you can show the right offer, product, or message at exactly the right moment..
Predictive Patterns That Power Growth
We go beyond dashboards to uncover repeatable behavior loops, affinities, and blind spots.
These insights guide your personalization and testing strategy — not someone else’s playbook.
You Have the Traffic. Now Let’s Make It Convert
Most brands aren’t short on visitors — they’re short on a strategy that actually moves them to act. We’ll help you change that.
Ready to Make Every Visit Count?
Intent-driven personalization and experimentation consulting for ecommerce & DTC brands.
Let’s turn your site into a smarter, faster, more profitable growth engine — one signal at a time.
330.241.9357