50% of businesses are without a measurement strategy
Businesses cite a lack of resources and budget as the main barrier to implementing a successful online measurement strategy. Many marketers have no idea why big data may be relevant to their organisation. To them the term, big data, means very little....
Only 3% of websites earn a passing UX score
Websites that fail at user experience suffer from frustrated visitors and poor conversion rates. But with a correctly designed experience visitors will be hapier and your company will bemore profitable. Forrester: Lessons Learned from 1500 website user experience...
85% of a website’s problems are found with only 5 users
Websites that have usability problems happen to all visitors making large usability tests a waste of money. Coordinate inexpensive testing and run more small tests being proactive. NN/g: Why You Only Need to Test with 5 Users
88% of site owners are unhappy with conversion rates
Satisfaction with websites conversion rates is trending downwards and is getting harder to improve. Base your strategy on a structured approach to conversion rate optimization to see an increase in sales. eConsultancy: Conversion Rate Optimization Report...Emphasize Customers – Realize Value
It’s a huge value, you know that, right? If a business would place more emphasis on their customers’ instead of themselves they will see better results for both their customers and their business. In one well-known example, The $300 Million Button, UIE’s Jared Spool...The ‘Wow’! It isn’t about the homepage
Three seconds if you’re lucky. It’s all you’ve got. You only have a few seconds to gain the interest of your visitor. It’s important to make those few seconds count when making a first impression. However, those few and precious seconds don’t always happen where you...How To Create Killer Product Pages
It’s been called the most important page on your website. This is the page where a visitor makes the choice whether to add the product to their cart or to give up and go elsewhere. It isn’t good enough to leave this page to chance because if you do I can...3 Questions Your Website Should Answer
Your website should immediately answer 3 questions for site visitors: Where am I? What can I do here? Will this site solve my need (why should I stay)? Where am I? Visitors are often coming to your site from a search on Google so the page they land on must communicate...7 online shopping behavior traits of ‘efficiency seekers’ (aka men)
Based off of the research of eConsultancy and my own testing experiences http://econsultancy.com/us/blog/11125-eight-online-shopping-behaviour-traits-of-men Efficiency Seekers tend to have a low patience threshold ES have a much lower tolerance for poorly executed...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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