A competitive review is a structured approach to benchmark your competitors’ user experience. The review looks at key competitors, features, messaging and design trends.
The goal is to develop an understanding of what your they are doing well, areas that can be improved and theories on why (or why not) they are doing what they are doing. A competitive review gives you a comprehensive understanding of how your competitors’ customer experience.
Why Do a Competitive Review
- Gain an understanding of what your competitors are doing
- Discover what is working well for them
- Gain insight into what customers needs aren’t being met.
What Gets Delivered
- Competitive Intelligence Report
Maintain a competitive advantage by conducting ongoing competitive research.