How to Find the Best A/B Testing Ideas
The first thing you need to do when planning an A/B test is to figure out where you should start. However, finding the best A/B testing ideas can be a challenge. A/B testing ideas can include making calls-to-action stand out more by making them bigger or changing...Product Page Checklist
Turn your product pages into selling machines with little bit of your time and a couple of key things to focus on. Don’t wait another minute. Use this product page checklist to start optimizing your eCommerce product pages today. Improving your product pages is one of...Emphasize Customers – Realize Value
It’s a huge value, you know that, right? If a business would place more emphasis on their customers’ instead of themselves they will see better results for both their customers and their business. In one well-known example, The $300 Million Button, UIE’s Jared Spool...The ‘Wow’! It isn’t about the homepage
Three seconds if you’re lucky. It’s all you’ve got. You only have a few seconds to gain the interest of your visitor. It’s important to make those few seconds count when making a first impression. However, those few and precious seconds don’t always happen where you...How To Create Killer Product Pages
It’s been called the most important page on your website. This is the page where a visitor makes the choice whether to add the product to their cart or to give up and go elsewhere. It isn’t good enough to leave this page to chance because if you do I can...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
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