50% of businesses are without a measurement strategy
Businesses cite a lack of resources and budget as the main barrier to implementing a successful online measurement strategy. Many marketers have no idea why big data may be relevant to their organisation. To them the term, big data, means very little....
Only 3% of websites earn a passing UX score
Websites that fail at user experience suffer from frustrated visitors and poor conversion rates. But with a correctly designed experience visitors will be hapier and your company will bemore profitable. Forrester: Lessons Learned from 1500 website user experience...
85% of a website’s problems are found with only 5 users
Websites that have usability problems happen to all visitors making large usability tests a waste of money. Coordinate inexpensive testing and run more small tests being proactive. NN/g: Why You Only Need to Test with 5 Users
88% of site owners are unhappy with conversion rates
Satisfaction with websites conversion rates is trending downwards and is getting harder to improve. Base your strategy on a structured approach to conversion rate optimization to see an increase in sales. eConsultancy: Conversion Rate Optimization Report...About Craig
My name is Craig Kistler is a user experience professional who has been designing digital experiences for over fifteen years from Medina, Ohio.
I've built and led user experience teams at companies such as Progressive Insurance, American Greetings, and Signet Jewelers. I specialize in helping eCommerce websites increase conversion rates through user research, A/B testing and conversion strategy.
The Ultimate Guide to Improving Product Pages
Check out what's in the book and download a FREE sample chapter.